Even if keywords remain important, I will be keen to show you in this article how they should be considered today. Indeed, search engines are constantly evolving their algorithms, to such an extent that we can almost say that they are able to “understand” better and better the intentions hidden behind users’ queries, in order to offer the most useful and relevant results. And this, even if these contents do not contain specific words or expressions contained in the query.
Therefore, the role and use of keywords has evolved , as have the methods to generate traffic. Throughout this article, I will focus on showing you the importance of having a thematic approach in order to obtain excellent results in the search engine.
Youtube video thumbnail
Have you ever tried typing an extremely cayman islands number data long and complex query into Google? What was the result? Not so bad?
Indeed, even if your request is not perfectly clear and precise, Google will try to offer the answers most likely to satisfy you. To do this, the search engine must go beyond your query in order to understand what your search intention really is behind the query you typed.
This ability is made possible by Google Hummingbird , a semantic search algorithm. The latter evaluates the intent behind a user query rather than trying to match keywords to groups of similar keywords on the web. It may be a slight exaggeration to say Google "understands" what you are searching for, it would be more realistic to say that the algorithm is able to make matches between terms.
For example, let's take the query “how to find a good car”.