Acquiring new customers is very important for companies, but there are business owners who doubt whether it is better to focus on acquiring or retaining existing customers. And, although it may seem like a question of choosing one of the two options, the reality is that both are relevant, both for the growth and sustainability of the company.
It is true that many companies spend more time and resources on acquiring customers, leaving customer service on the back burner or neglecting them altogether. But the reality is that customer retention provides a higher ROI in marketing for certain products and services.
At CtoC we tell you how to acquire new clients and how to retain the ones you already have in your company.
What is customer acquisition?
Basically, it consists of gaining new customers for the australia email data company. It means attracting people to your business and convincing them to purchase your products or services. To do this, we can find marketing tools and tricks to attract the attention of customers. These are the acquisition channels and they are:
Content marketing – Blog posts, web pages, SEO optimization, use of slogans and marketing plans that appeal to the target audience.
Social media . Social media can help you reach potential customers, especially in the early stages of acquisition. It also helps them get to know your brand and company values.
Video, audio, and display ads . Display ads and search engine marketing can find potential customers, promote deals or discounts, and encourage purchases.
Email marketing . We can create an email list for people with some interest in our company or brand who are not yet customers. They also serve to notify new customers about special benefits, sales and discounts.