Zalo Ads Facebook Ads Google Ads
Master Customer File - Vietnamese users, mostly over 25 years old, tend to shop domestically. - Diverse users, mainly under 35 years old, like to explore new products - People who need to find products/services immediately
User behavior - Mainly used for communication, direct uganda number data messaging, little entertainment - Browse feed, view content, interact with ads - Actively search for products/services on Google
Level of confidence - Higher because Zalo is a personal messaging application - Average, due to many spam ads - High, because users actively search for information
- Advertising form
Zalo Ads Facebook Ads Google Ads
Message advertising - Advertise on Zalo OA, send messages directly to customers - Messenger Ads - Do not have
Promote your post - Show posts on Zalo diary - Promote posts on News Feed - Do not have
Display Ads - Display on Zalo ecosystem (Zing News, Bao Moi, MP3...) - Display on Facebook Audience Network - Google Display Network (wider, more websites)
Search advertising - Do not have - Do not have - Advertise on Google Search, reach customers who actively search
Product advertising - Display on Zalo Shop - Facebook Shop - Google Shopping Ads
- Cost and competition
Zalo Ads Facebook Ads Google Ads
Average cost - Cheaper due to less competition - Medium to high, depending on industry -Usually high, especially in competitive industries
Compete - Low, few businesses fully exploit - High, many opponents running together - Very high, especially for valuable keywords
Conversion rate - High if targeting the right customers - Depends on content and target - High if you choose the right keywords
Should I choose Zalo Ads, Facebook Ads or Google Ads.