SMS marketing is a set of communication and promotional strategies carried out through text messages sent to mobile phone numbers stored in a database. This is arguably one of the best strategies for communicating with your audience, as it offers a more personal form of communication and is ideal for launching more "intimate" campaigns. Its unique feature is that it opens a personal channel between the advertiser and their audience, offering great possibilities for personalization.
Sending mass text messages allows you to establish a direct, trusting relationship with the user by transmitting valuable information tailored to their tastes and interests. Users want to receive information from the brand, and if we add to this the fact that the way the message appears on our phone number library phones is completely different from other media, we have a channel that is less crowded and differentiates itself.
SMS marketing campaigns have different purposes that can be reduced to two groups:
Notification campaign: Use SMS to notify the buyer about the status of an order, event attendance, or any type of alert such as cancellations, updates, or reminders.
Marketing campaign: Used to send SMS messages to targeted groups for sales and loyalty. Typical examples include sending promotional or discount codes.
Text messaging doesn't depend on an internet connection. If you choose a suitable platform that uses direct connections, your message reaches its recipient instantly and securely. Not only is it accessible to all types of businesses, as its cost adapts to their capacity, but it's also one of the strategies that generates the highest return on investment.
Through the Bulk SMS platform , you can personalize your messages for more effective communication, addressing customers by name and offering them what you know interests them.
The platform itself uses connections that guarantee security in the transmission and processing of data.
Benefits of Bulk SMS:
Portability: A mobile number database doesn't require much work thanks to number portability.
Instantaneous: SMS are read within 5 seconds of being received.
Deliverability: 99% of sent SMS are received.
Speed: An SMS doesn't need to conform to any format; a campaign can be scheduled in just a few seconds.
Therefore, if you're looking for a channel that allows for quick and direct communication with your customers, that provides closeness and improves their shopping experience, that isn't overloaded so you have visibility, that achieves good results with little investment, and is also easy to implement, SMS is your answer.
Increase your brand or company's awareness with personalized SMS by adding your company name to your sender. You'll create a stronger bond with your customers, as your message will be much more likely to be accepted.
Send text messages in bulk and connect individually, but if you need to try it out first, don't hesitate to register for free on our platform.